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Strategic Communications

Using media coverage to make a difference - examples of W.H. Nuckols Consulting's Successes

Domestic Media Coverage:

ABC National News; CNN, NPR; Fox, ABC, NBC, and CBS local affiliates; Telemundo; Soldiers Radio and Television; The Pentagon Channel; The Washington Post, The New York Times; USA Today, South Florida Sun Sentinal; Miami Herald; Baltimore Sun; Associated Press; BoatUS Magazine; SCUBA magazine; Time magazine; Currents Magazine; King5 TV (ABC); KOMO TV (NBC); Go Boating Magazine; Faceplate Magazine, and others

International Media Coverage:

Discovery Channel Canada, International Herald Tribune; Associated Press; Reuters; SWR/German Public Radio; Canadian Broadcast Company, bild der wissenschaft magazine; schlimme Folgen; German Public Television, 6PR Radio - Perth, Austrailia, and others

Sample news story:

NPR logo

National Public Radio Story
"Throwing In the Towel on Florida's Tire Reef"

Will Nuckols is intervewed by NPR's Robert Siegel

CNN interview Will Nuckols Rusty Dornin

Bringing together a county, state and federal partnership, breaking a 30-year long logjam

To bring together three levels of government which operated on different fiscal and planning calendars to achieve what had seemed impossible for the past 30 years would be a daunting task - one that bordered on impossible without considerable public support. But how do you generate a major chance in public understanding of a problem that was just a mile off the beach yet virtually no one in the local community had heard about it, much less seen it?...(more)

William Nuckols being interviewed by Rusty Dornin, CNN
USA Today photo by William Nuckols

Using media coverage to bring new partners to ongoing efforts

In Puget Sound Washington the Northwest Straits Commission, a civilian regional organization created by federal statute, was achieving significant results working with commercial divers to recover derelict fishing gear from the bottom of the seafloor. While already successful given their resources, the overall problem exceeded the resources available, and some nets were at depths beyond which the civilian divers could recover under OSHA rules. Thankfully there is a training mission overlap for military divers and the watercraft operators who support them and the net recovery project needs of the civilian agencies.

However, how to attract military teams to Washington State to do their training, and therefore implement the win-win salvage work, remained a daunting question....(more)

USAToday Coverage of joint civilian/military efforts to train to remove nets from Puget Sound, WA
(photo by William Nuckols)



Reducing peripheral neuropathy in the U.S. population by emiminating high levels of zinc from denture cream adhesives

Information had been building for some time indicating that there may be serious health effects to a portion of the population that uses dental adhesives on a regular basis. The American Academy of Neurology published a study in October 2008 documenting the medical link between denture cream and neurological disease. However, as important as peer reviewed studies are they are often decisive in legal proceedings are the opposition fields its own studies and experts. Real pressure can come to play by engaging the public, and accordingly before going to trial ...(more)


The ingredients of the popular denture glue, Poligrip, are to be removed from production amid fears it is damaging the health of millions of pensioners worldwide.
Developing a comunicatons vision, attracting significant media interest, providing key resources including b-roll stills and video, serving as a federal agency spokesperson during interviews, develping background informaton and scripts for news segments, managing multiple agency communications teams, and leveraging initial successes for achieve continued media coverage are all tasks which William Nuckols, Principal at W.H. Nuckols Consulting, executes with a high level of professionalism.
CNN logo
Washington Post Logo
AP logo
Discovery Channel Logo
Telemundo Logo
USAToday logo
KOMO logo
6PR logo
SMC logo
Currents Magazine
CBC logo
ABC logo
Scuba Diving Magazine logo
Baltimore Sun logo
NBC logo
Go Boating logo
Faceplate Magazine

These are just a few of the media outlets where W.H. Nuckols Consulting's Strategic Communications work has resulted in coverage


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About W.H. Nuckols Consulting

W.H. Nuckols Consulting is located on Capitol Hill, Washington, DC and has led projects throughout the continental U.S. and in the Pacific Islands

William Nuckols, Principal
202-484-1390 ; 443-994-1493 cell/blackberry

all images and website content copyright William Nuckols 2012 and W.H. Nuckols Consulting 2012 unless otherwise indicated